Why the shift is happening right now
United Kingdom: In 2024, the average UK household spends more than 1.5 hours a daylight on mobile games. That figure eclipses the time spent watching linear TV, and it is growing at 8 % annually.
United Kingdom: In 2024, the average UK household spends more than 1.5 hours a daylight on mobile games. That figure eclipses the time spent watching linear TV, and it is growing at 8 % annually.